House of JD presents
Save time and money while extending the life of your clothes and linen. Unfold smooths creases, neutralises odour, and leaves behind a considered fragrance - so unsoiled pieces go back into rotation, not the wash.
Unfold is a two-in-one fabric refresher and wrinkle release spray, suitable for use on both clothing and linen. Its light formula evaporates quickly, leaving almost zero residue on fabric.
Unsoiled garments can be refreshed instead of washed - extending their life and saving time, energy, money, and water.
A quick mist and gentle tug smooths creases without an iron. Indispensable when travelling or when you're pressed for time.
Neutralises everyday odours rather than masking them, so garments feel genuinely refreshed.
Simple, fast, effective
Lay the garment flat. Spray from about 20 cm away until the fabric is slightly damp.
Gently rub and tug the fabric with your hands, smoothing out wrinkles.
Leave the item to completely dry for about 5-10 minutes before wearing.
The collection
Each Unfold fragrance is composed as a considered statement, setting them apart from conventional fabric sprays. Swipe or use the dots below, to discover more.
A full, rounded composition that opens with sweet florals and settles into warm soft notes. A fragrance for moments that call for quiet polish - the office, an evening out, a crisp morning with nowhere to rush.
Sunlit florals layered over a soft base of vanilla musk. Gentle, golden, and grounding - a fragrance that replaces chaos with a sense of calm and confidence.
A confident statement: bright citrus meets spice, resting on a deep wood base. Warm, rich, and unmistakably present - for pieces that carry an entrance.
A bold, grounded fragrance. Peppered citrus cuts through, then settles into earthy, dried woods. Unapologetic, clean, and quietly rugged.
The formula
Unfold was designed to evaporate cleanly, leaving almost no residue. Fabric stays clean to the touch, never sticky or weighed down.
Formulated without parabens. Unfold is made for everyday use on the pieces that sit closest to your skin.
No phthalates in the fragrance or base. What you smell is considered composition that will not interfere with your skin or body.
Aqua, Alcohol, Cyclomethicone, Non-Ionic surfactant, Fragrance.
Questions
No. Unfold is designed to evaporate almost completely, leaving virtually no residue and a very light fragrance trail. Always spot-test on hidden seam first.
Unfold leaves a soft, skin-close scent that lingers subtly for days - noticeable to you, polite to everyone else. It is intentionally composed to be a whisper, not a shout. Layer more generously for a stronger presence if you prefer.
Most everyday fabrics respond beautifully - cotton, linen, denim, wool blends, polyester, and knitwear. Avoid use on silk, leather, suede, and anything labelled "spot clean only" or "dry clean only". When in doubt, test on a hidden seam first.
For everyday wear and light creases - yes. A light mist, a gentle tug, and a few minutes drying will smooth most fabrics without an iron. Deep, set-in creases may still benefit from a press, but Unfold handles the day-to-day remarkably well.
Absolutely, Unfold is perfect for travel. The slim bottle takes up minimal space in your luggage and you can use it on your wrinkled clothing straight out the suitcase. No mess, no fuss.
No, and it's not meant to be. Unfold is for garments and linens that are unsoiled but wrinkled, faintly smoky, or just stale from hanging in a wardrobe. If something is visibly dirty or carries body odour from a full day of wear, it definitely needs to be washed. Unfold simply reduces how often you need to wash.
Unfold is designed and produced in South Africa, made to high standards for quality, responsible sourcing, and clean formulation.
We welcome stockist partnerships with aligned retailers, boutique hotels, and lifestyle spaces. Send your store details and a short introduction via the contact form - we'll reply within two business days.
House of JD is a South African brand by Jada Labs working at the intersection of home, body, and everyday living. We make things we want to reach for - products that are quiet in presence but considered in every detail. Unfold, our debut collection, is a fabric care range built around a simple premise: wear what you love more, and wash it less.
Enquiries about Unfold, stockist partnerships, bulk orders, or press are all welcome. We reply within two business days.